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Case Studies
Below are case studies that represent the breadth and range of our work. Each client presents a different challenge, so in response Extra Mile crafts unique solutions that creatively address them.
Consulting
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Ford Drifting
With the launch of the newly designed 2005 Ford Mustang, Ford Motor wanted to capture the attention of a younger market. Pancom International, along with Extra Mile, was asked to spark original ideas on how to reach a younger demographic and help execute a flawless product launch to reinvent the appeal of the new 2005 Ford Mustang.
Discover how innovative methods were used to raise awareness
Microsoft NSI Consulting
Microsoft's National Systems Integrators (NSI), are partners with multiple office locations, large sales volumes, and focused practice providing Microsoft solutions to the marketplace. When a co-marketing funding program was developed by Microsoft to invest marketing funds in partners, requirements were put in place to submit marketing plans for funding consideration. The NSI team called on Extra Mile for assistance in assuring that their partner marketing investments were maximized.
Observe the methods used to achieve a 15 to 1 revenue ROI
Strategy
 Microsoft MBS Enrollment Program
Microsoft developed the Microsoft Partner Program (MSPP) to recognize expertise, provide business value, and reward partners for their impact on the marketplace. Partners could enroll in the MSPP with a Microsoft Business Solutions (MBS) competency that required the partner to re-enroll each year to continue receiving program benefits. Microsoft wanted to retain all of their partners during the re-enrollment process – a tall order to fill in the midst of new product launches and the holiday season. They turned to Extra Mile to develop and execute a creative concept to meet their objectives.
Learn how direct mail can inform and influence your customers
Training
 "Sell More with Microsoft" Web Series
Microsoft had previously asked us to create a series of comprehensive Marketing How-To Guides for their partners. When the guides became too expensive to print and distribute, Microsoft turned to us yet again, for a creative solution. Our significant partner marketing experience and previous development of the Microsoft Marketing Guide for Partners gave us the upper hand when creating a web seminar series based on the How To guides.
Find out why web seminars are such a great learning tool
 Microsoft "Marketing Guide for Partners"
Microsoft’s U.S. Partner Group invested a large portion of their time and budget developing and distributing various marketing materials to their partners. They wanted to know if what they were providing was helpful, and which materials were the most valuable. To research this, Microsoft looked to Extra Mile Marketing to solicit feedback from the field team and partners, evaluate the information, and develop an easy and practical solution.
What can How-To Guides do to liven up your marketing? Find out here
Execution
 Ford Presents Chinese New Year
Ford Motor Company wanted to better integrate their brand within the Asian American Community. Through their annual presenting sponsorship at the Chinese New Year festival and parade in San Francisco, the largest Asian event outside of Asia, they had the opportunity to reach out in new and engaging ways. Ford National’s Asian advertising agency, PanCom, turned to Extra Mile Marketing to create a strategic approach to improving Ford’s exposure during the festivities.
Get ideas to help maximize your next sponsorship
 Ford Fusion Night Club Events
Ford asked PanCom International, a leader in Asian American marketing, to manage their Ford Fusion launch to the tech-savvy 22-30 year old Asian American market. To compete with brands like Nissan, Toyota and Honda, Ford needed a campaign that mirrored the Fusion’s young, hip image. PanCom looked to Extra Mile, as a silent partner, to develop original ideas and manage details and execution of an integrated campaign from the national media down to the grass roots level.
Learn how to reach out to challenging markets through live events!
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